The New Symbiosis of Professional Networks: Social Medias Impact on Business and Decision-Making Donald Bulmer

ISBN: 9780982700402

Published: February 28th 2010

Paperback

32 pages


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The New Symbiosis of Professional Networks: Social Medias Impact on Business and Decision-Making  by  Donald Bulmer

The New Symbiosis of Professional Networks: Social Medias Impact on Business and Decision-Making by Donald Bulmer
February 28th 2010 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 32 pages | ISBN: 9780982700402 | 4.76 Mb

A great deal of attention and research have been devoted over the last few years to evangelizing social media as a new form of customer-centric relationship building. Building a network or using social media to deepen customer intimacy has become theMoreA great deal of attention and research have been devoted over the last few years to evangelizing social media as a new form of customer-centric relationship building.

Building a network or using social media to deepen customer intimacy has become the mantra of today. However, what is often overlooked is the impact of social media to change behaviors, and the potential to use social media to impact a professionals decision-making processes. While everyone is endeavoring to capture the mindshare of the buyer, few understand what success truly looks like.

In an effort to begin to better understand the impact of social media on business, we conducted research to examine the role that social media has on decision-making among business professionals.



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